6/22/2023 0 Comments Official white pagesEntities' Role and Printed White Pages ListingĪn entity should assess its role and functions in delivering services to citizens to determine whether a White Pages listing is desirable. It may be more effective to list a central or national switchboard telephone number and the entity's website (if service information and addresses are available on the entity's website). Central (One Switchboard) Telephone Number and Entity Website ListingĬonsider consolidating telephone numbers or email addresses. Entity contact details and information are increasingly becoming readily available to citizens in metropolitan areas via the internet and mobile technologies. Listings in metropolitan areas are generally more expensive than those in regional areas. Metropolitan versus Regional ListingsĮntities should consider the size of entries and whether printed listings are required in some or all metropolitan and regional areas. White Pages, internet, etc)Ĭentralise Management of White Pages Listings within an EntityĬentralising the management of listings within an entity will drive standardisation of entries, reduce duplication of listed information, and enable cost efficiencies by utilising a single point for negotiating listing rates for your entity. Monitor the channel used by customers to obtain entity contact details (i.e.Reduce the number of cross references and eliminate fax numbers.Eliminate or reduce the use of banners, logos and photographs.Eliminate the use of colour, which could reduce the cost by up to 20%.Select a standard font size and avoid bold options.Limit the number of words by prioritising information.To reduce overall costs, entities should consider the following: 'Need to Have' versus 'Nice to Have' There are many options and each attracts additional charges. The cost of White Pages listings is proportional to the size and style requirements of each entry. Publishing telephone, fax numbers and address details in these directories attracts charges, except for the entity's local directory, if a standard entry is used. Sensis Pty Ltd produces 55 distinctive printed directories. While needs and demands will differ from entity to entity, the introduction of some simple practices can reduce the costs associated with the service. White Pages directory listing is a service that has historically been used by Commonwealth entities to disseminate information to citizens on available services and/or contact details. Tips to Improve Value for Money in Print White Pages Listings
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